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START-UPis launches small beginnings through an online business conference

5/21/2021 05:10:00 PM Media Center 0 Comments



Ready for START-UPis. 
The publication material for the START-UPis virtual business conference was released. Photo credit: UPIS Business and Entrepreneurship Track Batch 2022

"We make new beginnings for START-UPis."

Students from UPIS Batch 2022’s Business and Entrepreneurship (BE) track were one step closer to realizing this promise as they hosted START-UPis, an online business conference, on Monday, April 19, 2021 via a Zoom meeting with fellow track members and UPIS teachers.

The conference was a one-day event where the B&E students, divided into groups, presented their respective start-up businesses. They also introduced their companies and products to a panel that includes company owners and franchise holders.

The panelists who evaluated the students’ presentations are: Mrs. Nanette Abreu, managing director of KFM Marketing; Mr. Rollen Inoncillio, RBU Head of the Red Ribbon Bakeshop Inc.; Jose Marti Bartolome, the proprietor of Marti Bartolome Photography and consultant for the Coffee Science Center; Mrs. Tanya Grace Jamon-Navarro and Mr. Nino Andrelix Navarro, owners of Karne Est. 1999; Mrs. Katherine Jamon, co-owner of Greener Option, a package-free store; and Mr. Daniel Cuasay, owner of the MCSC Commissary and Link Clothing Boutique and franchise owner of Julie’s Bakeshop.

Five groups participated in the business conference. CEOs, or leaders of the groups, were tasked to pitch their respective products and services, SWOT analysis and market segmentation, and their marketing strategies, which the panelists evaluated.

Some participants shared new takes on Asian delicacies, such as mango sticky rice from Mang Adlai PH, and taho, revolutionized with various flavors from the company Ohat+. Others showcased their skills and talents in digital design and crafting. For example, Siragara Designs offers graphic designing services such as developing logos. Res in Piece is a company that provides aesthetic resin craft designs such as bookmarks and coasters. Last but not least, Artistic Visions is an events management company that brings celebrations to the online world.

The CEOs of each company also shared their feelings and how they handled the preparations leading up to their presentations. According to Justin Abreu, CEO of Mang Adlai PH, he felt pressured since it was the first virtual business conference at UPIS. He also thanked Prof. Kristina Jamon and Prof. Joe Ferrer, the learning coordinator and program adviser, respectively, of the BE track of 2022 for their help and guidance.

“It was very challenging since online and mahirap makipag-usap sa mga groupmates and all, pero at least lahat naman naki-cooperate and nakatulong. Lahat nagbigay ng ideas nila on how we can improve our product,” Abreu stated.

“Masaya at nakakapagod, maraming preparations kami ginawa 1 week before the conference itself kaya medyo drained kami sa linggo na ‘yun. Marami rin kaming natutunan sa pag-mamanage ng business at yung mga kailangan ayusin para sa conference,” Warrick Castillo, CEO of Ohat+, shares. “Overall magandang experience siya lalo na makabuluhan yung mga comments na natanggap namin mula sa mga panelists pati experience na rin sa pagprepresent sa harap ng maraming tao.”

Towards the end of the conference, the panelists shared their insights and tips with the students on how to bring their companies to life. //nina Giesha Capistrano at Jelena Evangelista

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