english,

Feature: Curiositea

9/17/2011 07:35:00 PM Media Center 0 Comments

Kaye Banaag, Sarah Romero

On October 3, 2010, a small, cozy, tea shop along Magiting Street, Quezon City opened its doors to the public. Now one of the most well-known establishments in the famous Maginhawa area, Moonleaf Tea Shop used to be a hole in the wall frequented mostly  by UP students and other people along the village.

How did it all begin?

It was actually out of curiositea.

Adrian Adriano, a UP Diliman graduate who studied International Business at Kainan University in Taiwan, noticed how tea was very prolific in Taiwan’s culture, and knowing that Filipinos patronize cool blends, wondered why tea is not yet well-known in the Philippines. He then decided to introduce it to our tropical country.

Why Moonleaf?

Adriano, being the business-minded and optimistic futurist that he is, then came-up with his own brand—Moonleaf Tea Shop, which is definitely catchy and very meaningful at the same time.

Moon is a very symbolic figure for luck in China that resembles the pearls or sago usually added to the iced milk tea. Leaf, on the other hand, represents the tea leaves.

What makes it different?

Their Wintermelon Milk Tea is so delicious that the staff
forgot to take a pic before slurping it all down.
“We use authentic tea imported from Taiwan and make sure that our teas are all naturally and freshly brewed,” says Thysz Estrada, Moonleaf Tea Shop’s marketing manager. He adds that there is a ‘Pinoy twist’ to their milk teas. The Filipino people love sweet beverages, so they want to serve them high quality, enjoyable, fun, affordable, and simple milk tea. Customers also have the choice to customize their tea to make it even more special.

Moonleaf Tea Shop is not just an ordinary tea shop. They collaborate with budding artists. The team belongs to an influential circles of designers, artists, musicians, and a lot of people in the creative industry. Earlier this month, they hosted Anteroom Sessions by Punchdrunk Panda which is an event showcasing independent brands and artists.

“Moonleaf Milk Tea is not just a fad,” clarifies Estrada. “It’s more of a lifestyle.”

What’s new in the new shop?

The tea shop is now brewing in a larger space along Maginhawa Street in Teacher's Village, Quezon City. This is just a few blocks away from their first shop. Seats and tables were added to accommodate more people but the cork boards and wall shelves are still there to keep the cozy and familiar vibe.

Also, yummy pastries like homemade cakes, cookies, and French macaroons by different entrepreneurs from Teacher’s Village are now being sold in the shop.

Watch out for their soon-to-open branches! The shop’s target is to democratize milk tea and establish tea shops especially in home and school communities because according to Estrada, they are the most loyal customers. Check out their latest branch along Tolentino St., near UST in Manila.

Moonleaf Tea Shop is open Monday-Sunday, 11:00am-11:00pm. Check out their Facebook page --http://www.facebook.com/moonleafteashop--and follow them on Twitter--https://twitter.com/moonleafteashop

You Might Also Like

0 comments: